Set the scope
Identify the audience, service area, offer and available budget. Agree on campaign goals and what a useful inquiry or conversion looks like.
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Services / PPC & paid advertising
Campaigns connected
to the customer journey.
Bring campaign setup, creative, landing pages and reporting together around a clear business goal.
Make the next step clear.
An ad and the page it opens should tell the same story. Our website, branding and development work can support the campaign so potential customers can understand the offer and get in touch.
Management fees and advertising spend are separate parts of the budget. We’ll define setup, ongoing work and reporting in a project-specific proposal.
Build the campaign
Coordinate ad copy, visual assets and landing pages. Choose channels and targeting to fit the audience and scope of the engagement.
Track the response
Use agreed conversion and reporting measures to review activity, identify issues and guide changes to the campaign or destination page.