Hey howdy to our extended Media Mechanic family!

2020 has certainly been a challenging year, but there are some incredible examples of small businesses not only surviving but thriving despite the odds. One such story that we saw in the news worth sharing was that of Gotham Greens, a New York-based urban farming company.

At the start of the pandemic, Gotham Greens faced a huge challenge. Their primary customers were restaurants, which closed their doors almost overnight due to lockdowns. Instead of letting the pandemic crush their business, they quickly pivoted to meet a new demand. As people cooked more at home, they expanded their home delivery service, bringing their fresh, locally grown greens directly to consumers. They also worked with grocery stores to ensure their products reached a wider audience.

By adapting their business model, Gotham Greens not only survived—they saw their revenue grow by 50%. They also expanded into new cities, providing fresh produce to communities that might not have had access to it otherwise. This is a perfect example of how small businesses can turn a difficult situation into an opportunity for growth using new technologies.

If you’re struggling to figure out how to pivot your own business, take inspiration from Gotham Greens. They found a way to continue serving their community and even expanded their reach. Whether it’s finding new ways to connect with your customers, offering new services, or adopting technology to make your business more efficient, there are always ways to adapt and thrive.

We’re here to help however we can, so don’t hesitate to reach out.

— The Media Mechanic Team

Source: “Gotham Greens Sees Jump in Demand During Pandemic.” Bloomberg, June 2020. Bloomberg